Sources of Information - Conducting Secondary Research

Audience Analysis Organisations (e.g. BARB, RAJA) - The job of Audience analysis organisations consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Class age and gender are all analyViewing

• viewing Figures
• Radio Listening Figures
• Newspaper readership figures
• Institutions look at this data so they can sell products to a specific target audience. 

Public Archives (e.g. Libraries) - An archive is an accumulation of historical records or the physical place they are located. Archives contain primary source documents that have accumulated over the course of an individual or organization's lifetime and are kept to show the function of that person or organization.

Media Databases (e.g. BFI, IMDB) - media databases include multiple types of influencers; journalists, bloggers, analysts, columnists and more. Features vary from platform to platform, but in general, these tools can be used to search for journalists that are covering your industry, read their recent work, and communicate with them via email through the platform. They allow you to build lists that you can use for one or more announcement or for entire campaigns.

Press Archives (e.g. Press association) -  Press archives are a back catalogue of most major newspapers

Content Libraries (e.g. GettyImages) - A content library is a website, such as Getty Images, where images, videos and sometimes music can be accessed by the general public either for free or for a small price.

Social Media Libraries -